August 25, 2007 Popularity: 10% [?] No comments

INDEX Awards: Trackless Sustainable Watershoes

Eco-Watershoes

These watershoes are oh-so-eco-cool. They are made from 100% naturally renewable, and 100% biodegradable material. They also keep the highly-polluting raw material normally found in watershows out of landfills.

I was surprised at the stats on watershoes though, 30 million of them are made each year, and over 200,000 pairs are discarded. That’s a lot of watershoes!

The plastic normally found in water shoes is pretty bad stuff, so these are a great green option.

TrackLess is not a simple restyling but a completely new vision of a well known object: shoes for the beach and swimming-pool. Life improvement is achieved by completely replacing the highly polluting raw material commonly used at present, with a smart raw material naturally renewable, without any ecological drawback, and 100% biodegradable. To get an idea of the impact of this innovation, consider that 30 million pairs of this kind of shoe are manufactured in Italy each year, and each week 200 thousand are discarded adding tons of polluting plastic to the environment. There is also a potential source of improvement for economically underdeveloped people living in tropical areas where the plant that produces the raw material grows: the manufacturing process is designed for small industries, with low cost and fast production time; this makes it suitable for small farms, assuring the farmer another source of income from the production of the plant which is the raw material for this item

via INDEX awards

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